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Someone told me the other day that when it comes to your website, you have three clicks to make a first impression. If someone can't find the information they're looking for in three clicks, they're moving on.

In the sixties, Jackie Kennedy and Marilyn Monroe conveyed two very different aesthetics: Marilyn the blonde bombshell who emulated Hollywood glamour; Jackie the demure sophisticate of the American elite. They were two very different women representing different styles, tastes and attitudes. The latter attracted artists and athletes; the former,...

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